About Tracey
Keynote Speaker. Leadership Coach. Recovering Executive.

I don't have all the answers, but I will help you find yours

Leadership Coach, Executive Coach, and Keynote Speaker with thirty-five years of real executive experience across government, nonprofits, and industry.

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Both versions are me. Both are leadership.

Five years ago, my Tuesday afternoons looked like this: managing COVID response across Manitoba, building programs to keep businesses alive, and working to ensure my team of 800 had the autonomy and authority to do work that mattered. Every decision carried weight. Every mistake had consequences for real people.

Today, my Tuesday afternoons look different. I might be sharpening a keynote, sitting across from a coaching client asking the question nobody else will ask them, or exploring new partnerships where we can make an impact.

I spent more than thirty-five years inside rooms where decisions were not theoretical. Public service, association management, innovation ecosystems, biotech and pharma. I have led teams through growth, through conflict, through a global pandemic. I have hired people who changed everything and fired people when it was the hardest conversation I have ever had to have.

I have also gotten it wrong. More than once. I avoided hard conversations when I should have had them. I mistook my title for authority when the two are not the same thing. I let data do the talking when what people actually needed was a story.

That is what Diary of a Flawed Leader is built on. It is not a highlight reel. It is the real thing.
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The thing that makes me different

There are a lot of people holding themselves out as leadership and culture experts right now. Some of them have sat on boards. Some have managed small teams inside bigger organizations. Some have read the books and done the research.
I have done that and more.

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My first real leadership role came at 41. I was hired to lead a team of three, four including me, and told there was no HR issue on file. Within three months, I had to fire someone anyway, for reasons that predated me. No paper trail. No HR department to call. Just me, a four-person team, and a decision nobody else was going to make.

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And I have also sat in the chair. The one where you are responsible for hundreds of people, where the decisions can’t wait for you to feel ready, and where getting it wrong isn’t a learning opportunity, it’s an impact on real people.

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When I am standing on a stage or sitting across from a client, I am not reciting what I have studied. I have felt the feelings you are going to feel when you hear me talk. That is not something you get from reading a book. It is something you earn by doing the work, making the mistakes, and being honest about both.

My story

Built on decades of real leadership

Thirty-five years spent in the rooms where the decisions were real: two decades in pharmaceutical, a decade running an industry association, a provincial government through the pandemic, and now my own practice. I have led teams of four and teams of eight hundred, and made the hard call in every one of them.

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1990 to 2010
Merck Frosst Canada, Various Roles

Twenty years in pharmaceutical, rising through roles focused on healthcare policy and drug coverage.

Medications gained and kept coverage on public and private drug plans
Broader responsibility earned across two decades in healthcare policy
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2010 to 2020
President, Bioscience Association Manitoba

Ten years leading Manitoba’s biosciences industry association.

A bigger, more credible association by the end of the decade
A stronger voice for the bioscience sector with government and industry
A deeper talent pipeline through workforce development
A higher profile for the industry across Manitoba
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2020 to 2021
Deputy Minister, Advanced Education, Skills and Immigration, Manitoba Government

Started as one department - completed the restructure and managed both.

Led an executive team to strengthen decision making and improve our ability to deliver on priorities
Worked across government and with external partners to address issues and develop solutions
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2020 to 2022
Deputy Minister, Economic Development and Jobs, Manitoba Government

The province’s senior executive for economic strategy through the pandemic.

Build a leadership culture grounded in accountability, collaboration, and strategic forethought
Ensured the province's economy stayed resilient through the pandemic
Challenged traditional processes to achieve better outcomes for the community
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2022
Secretary, Economic Development Board Secretariat, Manitoba Government

Developed and launched the Premier’s Economic Development Board.

Led the structure and staffing of the new Economic Development Board
Created new economic opportunities for Manitoba
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2022 to 2023
Chief Liaison Officer, Diagnostic and Surgical Recovery Task Force, Manitoba Government

Drove the province’s surgical and diagnostic recovery.

Provided patients new opportunities to receive care within the province and with regional partners
Created flexible solutions to support patients in getting the care they needed
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2023 to present
321 Tipping Point, Principal & Founder

Keynote speaker, coach, and workshop facilitator, working from what leadership actually taught me.

Keynotes drawn from real rooms, not theory
Coaching that asks the questions no one else will, so you leave with a plan
Workshops built to solve a real problem your team is facing

Credentials & training

The training gave me the framework, and thirty years of real leadership gave me everything else.

Coach training completed through Destination Leadership, an ICF-aligned program

Certified Facilitator for Workplace Coaching Training

ICF credentialing in progress

Make the call
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Say the hard thing
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Drop the performance
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Choose the discomfort
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Lead without the title
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Don't wait for permission
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Make the call
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Say the hard thing
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Drop the performance
User Image
Choose the discomfort
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Lead without the title
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Don't wait for permission
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Ready to work together?

Pick the path that's right for you.

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